2009, John Wiley & Sons. 177 pages-essay.
Silver is the guru of social networking guru, having himself founded a large number of them and having belonged to a venture capital firm that has invested money in hundreds of start ups. His style is aggressive, funny, and his constant references to the theater as a metaphor for the entrepreneurial world, very intriguing. Silver (again) said death of advertising as we know it, and announces that he is being replaced by which he defines recommender communities. non-professional words maximum confidence recommend products and services to other members of the community, in order to be useful. The book's thesis is that you can make money or much money to drive one or many of these communities, and illustrates 18 ways to do such as talks to sell the stock of members from manufacturers, or reports or create cards ... Visa affinity for members, or pay tips good advice with which a member has solved a problem with another member. Interesting, concrete, illuminating.
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